Plymouth Taxi America's CupA very special publicity drive is underway to spread word about the America’s Cup World Series in Plymouth from 10-18 September 2011.

10,000 Service Excellence cards, packed full of useful information about the event, have been created for Plymouth’s front line customer service staff – including cabbies and private hire drivers, bus drivers, rail, retail and hospitality staff – so they can become ambassadors, promoting the city and the America’s Cup World Series to the residents, visitors and tourists they serve every day.

The Service Excellence cards are being distributed to employers this week, including leading city private hire firm TAXIFIRST, which has come on board to encourage their drivers and customer service staff to talk up the event to all passengers.

Plymouth City Council Leader, Councillor Vivien Pengelly said: “This is a great idea. We have so much to offer here in Plymouth. The America’s Cup World Series is going to be a great opportunity to show off our city to people from around the world. We must offer visitors a first rate experience so they have a fantastic time, encourage them to come back and in doing so further enhance Plymouth’s reputation as a great place to visit.”

Lesley Shorrocks, Vice Chairman of the Federation of Small Businesses in Plymouth helped to create the Service Excellence cards, she said: “The America’s Cup World Series will deliver hundreds of thousands of visitors to Plymouth this September; this is a huge opportunity for city businesses and one that can really make the tills ring whatever kind of business you are in!

“With private sector businesses like Taxifirst coming forward to get involved and offer their support, we want to encourage all businesses both large and small to offer a warm welcome to our visitors and encourage them to come back to Plymouth again in the future.”

David Trace, MD of TAXIFIRST said: “We are delighted to be part of the build up and excitement around the America’s Cup World Series.

“As Plymouth’s largest private hire firm we are proud to champion the city and will take every opportunity to talk up Plymouth and this fantastic event to our customers. We understand the role we can play in creating a great first impression and can’t wait to welcome visitors from across the world to Plymouth this September.”

The second stage of the America’s Cup World Series takes place in Plymouth from 10-18 September 2011 and will see the world’s top sailors on the fastest ever boats in what is the Formula One equivalent of the yachting world.

Spectators will be welcomed on the Hoe with a big screen and expert commentary, so all the twists and turns out in the Sound can be followed close up and the public access Race Village in Millbay will give unrivalled access to the teams as they prepare and repair their impressive AC45 catamarans.

After each day of racing, entertainment will be provided on the Hoe, along the waterfront and into the Barbican, as Plymouth takes on a real festival feel.

Businesses wanting more information on obtaining the Service Excellence cards are asked to contact Dave Lea at Plymouth City Council on 01752 307996.

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