The Herald and the Plymouth City Council have reports on the results of a Plymouth University study into the economic impact of the America’s Cup World Series. The America’s Cup in September 2011 brought huge crowds to the Plymouth Hoe as thousands came to witness the huge catamarans gliding across the water at breathtaking speeds during this epic sailing event.
This large scale event seen world wide cost Plymouth City Council £255,000 with local businesses adding another £500,000 in various forms. In return 140,000 people attended the 9 day event, with more than 60,000 attending more than one day. Visitors spent around £2.63 million during the event.
In all the the event generated an estimated £9.1 million for Plymouth’s economy and also raised the profile of Plymouth around the world.
Council leader Cllr Vivien Pengelly said: “We have raised Plymouth’s profile as a tourist destination on the world stage, improved people’s perceptions and raised expectations of what the city can do. This is going to continue to benefit Plymouth for many years to come.”
Mrs Pengelly said: “One of the most important things was the marketing of Plymouth throughout the world.”
She said the organisers of the Women’s Offshore World Series yacht race, launched this week, had said they were bringing the event to Plymouth because of the success of the America’s Cup event in the city.
And in case you’ve never heard of the America’s Cup (where were you! :)) check out the Barbican Waterfront’s America’s Cup – World Series Event Page for reports, photos and videos from this epic sailing event.