london 2012 logoPlymouth businesses are being invited to a lunchtime briefing to find out about the plans for the Olympic Torch Relay, which arrives in Plymouth next month.

Team South West, in partnership with RELAYS, the FSB and Coca Cola Enterprises is holding the briefing at the Holiday Inn between 12 noon and 2.30pm on Thursday 19 April.

London 2012 Olympic Torch Relay presenting partner, Coca-Cola, will outline what the Olympic Torch Relay will look like and plans for the route for the arrival of the torch in Plymouth on the evening of Saturday 19 May.

The Olympic Torch Relay Community Task Force will give an overview of the Olympic Torch Relay and evening celebration preparations, including timings, route, road restrictions and projected crowd numbers.

Councillor Ted Fry, Cabinet member for Planning, Strategic Housing and Economic Development,said: “We are anticipating a lot of people in the city over what is stacking up to be a truly phenomenal weekend, with the Lord Mayor’s Day parade as well as the power boat races on the water.

“The crowning glory of the weekend will be the Olympic Torch relay, with Plymouth hosting the first evening event on the Hoe on the Saturday and a further run through the city the following morning.

“We think there are opportunities for businesses to capitalise on this as well as have fun and help create a truly memorable occasion for themselves and their customers.”

On the Saturday evening for instance, the Olympic Flame will be carried through the city centre, along Southside Street ahead of the flame lighting the country’s first Olympic Cauldron as part of the evening celebration.

And it does not end there, the following day the Olympic flame will set off from Plymouth from the Plymouth Life Centre and travel through the city centre and out into the South Hams.

Councillor Fry added: “This business briefing is designed to give businesses a few pointers on what they could consider such as packages and window dressing as well as providing them with guidance about what they need to be careful about, including branding and marketing.”

The Council is working with LOCOG and the three Presenting Partners of the Relay –Coca Cola, Lloyds TSB and Samsung – to host the evening celebration and details of the event on the Hoe will be released over the next few weeks.

Plymouth is the first city to host the Torch Relay. On 19 May the torch relay will cross the Tamar Bridge and head onto Saltash Road along Albert Road, Park Avenue, Chapel Street, Cumberland Road, Union Street and into the city centre.

It will travel along Raleigh Street, New George Street and onto Armada Way to Royal Parade, up to Kinterbury Street, Bretonside and Vauxhall Street then onto the Barbican along Southside Street past the Mayflower Steps then along Madeira Road, Hoe Road and up onto the Hoe promenade, arriving at approximately 8.50pm.

On Sunday 20 May the Olympic Flame will leave the Plymouth Life Centre at approximately 7.50am and be carried along Outland Road, onto Alma Road, Saltash Road, Cobourg Street, Charles Street, Exeter Street, Embankment Road and out to Laira Bridge Road.

Source: Plymouth City Council